A consumer group accused Unilever of hypocrisy Tuesday for running conflicting advertising campaigns -- one for Dove that praises women and their natural beauty and one for Axe that the group said ...

s analysis. Axe, which displays a muscular mobile presence in everything ... In 2011, the brand, known as Lynx in some countries, issued a print ad with some missing text that required users to text ...

Dumping the machismo vibe that dominated earlier Axe commercials, the ad embraces all kinds of bodies, races and definitions of masculinity. The commercial even opens with a slight nod to the ...

Perhaps that’s why Axe’s latest ad has come as such a surprise. Instead of focusing on broad humor, the company’s Super Bowl spot to promote the new Axe Peace fragrance line is a sprawling ...

A television commercial for Axe has been branded 'sexist' because the female character in the ad is depicted as a headless pair of breasts on legs. Designed to promote a men's hair product ...

Yet, this change comes after years of Axe being criticized for images that ... the multiple concepts of masculinity touched on in the ad are not only too briefly expressed in commercials, but ...

These are just some of the questions that men ask themselves — and Google — when no one is looking, according to a new ad from Axe that aims to help "break the cycle of toxic masculinity." ...

"Make Love, Not War," Axe says: The ad is for the new fragrance "Peace." An abridged 30-second version of the commercial will run during the Super Bowl on Feb. 2. BBH London wanted to do something ...

It's not a bad branding strategy for a deodorant or a body spray, but they've completely changed up their advertisement game lately. For example, Axe's Super Bowl 50 commercial is about male ...

An Indian man is suing the makers of Axe body spray, claiming that in seven years of using the product he has yet to find a girlfriend. Vaibhav Bedi, 26, says that Axe’s racy marketing campaign ...