Pete Davidson is teaming up with Axe to give its social media followers a pep talk. The comedian will take over Axe’s ...

And, it's also sweetening an array of new fragrances for men and women. These new products from Glossier, Laura Geller Beauty, Sweet Tooth by Sabrina Carpenter, Carolina Herrera and yes ...

With inflation driving perfume prices beyond affordability, consumers were likely to shift toward accessible alternatives that balanced quality and price. This presented an opportunity for Axe. There ...