According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

The customer journey isn't linear; it has changed quite dramatically in recent years. That means that sometimes, buyers don't engage with brands until the end of the buying journey. Sellers need to ...

B2B customer journey maps might focus on the different personas in the buying group, as multiple stakeholders take part in ...

Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.

The modern B2B buyer's journey is fraught with poorly performing sites, ill-planned user experiences, and half-baked solutions. A whopping 97 percent of B2B buyers report experiencing a pain point ...

Today’s B2B buyer’s journey is more customer-initiated and directed than ever. It’s a dynamic process, not a static one, and it’s continuously evolving in response to buyer expectations ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey, a pioneering B2B marketing agency, has set out to solve.

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space.

Many B2B companies have recognised the importance of creating detailed maps of their organisational structure. These maps usually set out the organisation’s processes, who reports to whom, IT systems ...