Long purchase cycles and challenges with the latest technologies make it more important than ever to earn a seat at the table as a trusted partner, not just a vendor.

While the opportunity is enormous, success in this space is far from guaranteed. B2B e-commerce comes with its own set of hurdles—longer sales cycles, higher-value deals, and deeply entrenched ...

However, B2B marketers also have the opportunity to embrace sustainable branding. If you consider how many suppliers are required for all the products and services that are sold, you'll see how green ...

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I often see B2B professionals on LinkedIn asking, “Has anyone had success ...

“With B2B, it’s not obvious that you’d be concerned ... so that doesn’t leave that much opportunity for disruptive creativity, as it has all already been done.” For Peskin, positioning ...

Jaina Mistry, Director of Brand and Content Marketing at Litmus, said this represents a significant opportunity for brands — especially ... the distinct value drivers of email newsletters for B2B ...

The global market for second-hand clothing is experiencing exponential growth, driven by environmental awareness, shifting ...

Take every opportunity to keep users warm and remind them why they should buy from you. Retargeting is especially important, and it needs to be done thoughtfully. If you aren’t investing in B2B ...

“Finding niche opportunity is connected to this, as while some industries like tech are seeing sharp rises in influencer activity, others like manufacturing or logistics are not as saturated (yet).