What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns. The post Why ROI is undermining B2B marketing effectiveness ...

DemandScience has been actively investing in AI innovation, embedding machine learning and predictive analytics into its product suite. The acquisitions of Bound and DemandJump add critical ...

Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

The report was based on data from a survey of 600 marketing professionals (a combination of B2B and B2C) based in the United States. Some 26% of respondents say email is the digital marketing channel ...

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts ...

Integrating AR automation capabilities into your software is an easy way to increase your value proposition and customer loyalty.

Gambling technology provider Playtech reported an 11% year-on-year increase in adjusted EBITDA to €480.4 million ($522 ...

Outgrow: How to Expand Market Share and Outsell Your Competition Author Alex Goldfayn Bestselling author and high-performance sales ...

LG Electronics said Monday it expects to post record-high first-quarter revenue, topping 22 trillion won for the first time, ...