B2B SaaS growth in 2025 is being driven by a fundamental transformation in how software is bought, sold, and experienced.

Despite advances in digital commerce, many B2B sales processes remain bogged down by inefficiencies that hinder growth.

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha. The report was based on data from ...

If you want to better engage your buyers and reduce your sales cycle, now is the time to start personalizing your B2B marketing program. Shira Abel has 25+ years of experience leading strategic ...

With B2C, you sell your products or services to individual customers. The B2B sales cycle is usually longer and more complex than B2C. This is partly because establishing trust and building ...

An Ipsos study commissioned by LinkedIn finds AI tools can cut sales cycles by a week, helping close deals faster.

By understanding the challenges of today’s buyers, personalizing the experience and staying nimble, companies can build a more effective e-commerce strategy.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

B2B marketing and sales have long been at odds ... because they ended up in a list from marketing. You see how the cycle is destined for division! Dig deeper: Why account-based expansion is ...

TEKsystems — B2B Sales Award winner. TEKsystems will describe how it implemented a new, unified sales process, designed to better organize sales efforts, shorten sales cycle times, and improve ...