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If you're among those Ultimate Driving Machine aficionados who disliked the BMW ... i3, you'll be glad to know the automaker will avoid a polarizing design with its successor. BMW development boss ...
Although BMW’s design had been ... questions.” Frank Weber, BMW’s current head of development and chief technical officer, sums it up this way. “The i3 is a real hero," he says.
The idea is that its more traditional design will make it feel less like an outsider to loyal BMW fans, which is especially important because the next i3 will be the brand’s electric entry point ...
the virtual artist now focuses on the all-electric BMW i3 counterpart. The Neue Klasse EV platform is set to spearhead a complete change of design ethos at the Bavarian brand, and the i3 might ...
BMW's i division kept this altruistic "tread lightly" objective uppermost in mind throughout the i3's design and development, often at the expense of selfish "driving fun" concerns. A perfect ...