BMW of North America marks its 50th anniversary at Daytona, kicking off the IMSA season with the BMW M Endurance Challenge ...

Explore Max Hoffmans pivotal role in BMWs early years in the US, shaping the brands identity and market presence.

It’s the BMW X5 SUV. Twenty-five years after its introduction, it’s now a fixture of the company. Its roots date back to the ...

BMW recalled certain ertain 2024 XM, 2025 BMW X5 sDrive40i, X5 xDrive40i, X5 M60i, X5 M, X5 xDrive50e, X6 xDrive40i, X6 M60i, ...

But the convertible and four-door Gran Coupe variants live on, at least for now.

A new digital approach to infotainment will take shape in BMW's Neue Klasse vehicles starting later this year.

The M3 will live to see another internal combustion generation, which will be joined by a full-electric model based on the ...

It’s a big auto day at CES 2025. Honda just revealed a mid-size SUV prototype, the 0 SUV, which will join the 0 Saloon that Honda showed off at last year’s show. The company says a production version ...

For BMW North America, it came from studying what their customers had in their garages aside from BMW’s cars. Surprisingly, many had a new Ford Explorer or Jeep Grand Cherokee. “This was ...

Several recalls were issued this year for BMW of North America, LLC (BMW) vehicles. The recall report data is from Jan. 1, 2024, to Dec. 27, 2024. The U.S. Department of Transportation (DOT ...