They took the form of pillows, plush, lamps, and everything in between ... and one of the rappers and songwriters for BTS. RM’s BT21 character is the blue koala named Koya.

In the airport, whenever I see people clutching BT21 plushies, I feel a fan-based connection there. Even on campus, if I see BT21 characters on backpacks, I immediately have a topic of conversation: a ...

While enjoying their Permission to Dance on Stage residency in Los Angeles, Jin wore a plush RJ on his head/back. The BT21 characters also star in an animated YouTube series, earning millions of ...

Join me as I dive into the world of Labubu and Kpop merch! In this video, I’m showcasing my latest haul, including my new ...

plush cushions and more, all infused with the signature vibrancy of FriendsWithYou artwork and the universal charm of BT21 characters. For more information about the collaboration and to stay ...

Line Friends opened up a pop-up store in Los Angeles, heavily based around the BT21 characters created ... on a variety of goods ranging from plushies to clothing. A video produced by Line Friends ...

K-pop boy band BTS collaborated with Line Friends to create the 'BT21' merchandise and apparel line, blending fashion, emojis and music. By Tamar Herman Eight characters spearheaded by BTS are the ...

Fans even wear all kinds of BT21 merch to the group's concerts (like the headband that everyone seems to have). Up until now, BTS hasn't confirmed the gender of each of their characters ...

Clever collaboration or cynical marketing? South Korea’s favourite boy band is now a global brand, but is this invasion of our social media really all about the music? Without a doubt, BTS is ...

"MANG IS COMING" trends on X as BT21 releases J-Hope's character's 'BORN TO DANCE' MV (Image via @uarmyhope/Instagram and @bt21/X) On October 10, 2024, BT21 shared the BTS' j-hope's character Mang ...