Walt Disney Co. has acquired Baby Einstein Co., a maker of award-winning toys, books and videos for babies and toddlers, in a bid to cash in on the expanding developmental learning market.

In 2000, Baby Einstein sales topped $11 million; projected revenue for 2001 is $17 million. Today, the collection includes seven videos, DVDs, flashcards, toys and board books. To date, more than ...

I wasn't surprised when I read today that watching a Baby Einstein DVD won't make a kid smart. The Disney Co. is offering refunds to any parents who feel ripped off that these videos didn't ...

Lois Liebowitz received the Baby Einstein videotapes as gifts for her daughter, Melissa. Although the 2-year-old appears to enjoy the shows, Liebowitz is unsure of their impact on her toddler.

Atlanta, Aug. 01, 2019 (GLOBE NEWSWIRE) -- Baby toy leaders, Kids II™ and Hape® have entered into a Joint Venture after the success of its awa ...

Baby Einstein has created another hit with the Connect and Play Zone. This brightly colored 5-in-1 toy develops motor skills where tiny hands can press, pop, slide and drop. The toy includes a ...

Top infant toy maker, the Baby Einstein line of products, part of the Walt Disney Company, has now entered the Indian market. Baby Einstein, a line of media and toy products that specialises in ...