The $500 million baby video market ... at the newborn to 2-year-old set. The new venture – called Sesame Beginnings – takes aim squarely at Walt Disney’s The Baby Einstein Company, which ...

While The Baby Einstein Company does not explicitly make educational claims, it notes on its web page that the Baby Wordsworth DVD is a "playful ... younger than 2 stay away from the screen.

What is at stake is a million-dollar industry in such products for babies. A full set of Baby Einstein DVDs costs US$369.99. Baby Einstein packaging says it “is not designed to make babies ...