Greta Gerwig’s movie Barbie considers horses a manly, patriarchal hobby — is that an omission of Horse Girls, or brilliant foreshadowing for Barbie 2?

A trend within the category this year is the rising popularity of larger, 18-inch dolls (Barbie is 11.5 inches tall), which girls find more relatable, they said.

You've had a long reign as the top toy for girls. But you'll have to 'Let it Go.' Parents reported that 20% planned to buy Disney's 'Frozen' goodies for girls this year, compared to 16.8% choosing ...

The NRF survey found one in five parents (20%) plan to buy Disney’s Frozen merchandise for the little girls in their life, beating out Barbie (16.8%), with Monster High and American Girl dolls ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Girls’ toys are typically liable to lead to passivity – combing the hair of Barbie, for instance – not building, imaging or being creative with Lego or Meccano,” she said.

“Frozen” merchandise is the most coveted toy for girls this holiday season, knocking Barbie from the No. 1 position for the first time, according to a survey from the National Retail Federation.