The proof? Barnes and Noble is opening more stores than ever — and they’re thanking BookTok for making it possible. In 2025, Barnes and Noble is planning to open at least 60 new stores across ...

Barnes & Noble plans to open at least 60 new stores in 2025. The bookseller credits the virality of TikTok book content, also known as "BookTok," for its growth. Its Starbucks cafés have also ...

In January, bookstore chain Barnes & Noble announced that it's set to open at least 60 new stores this year, per the Financial Times. The news comes after the store’s previous record of opening ...

The bookstore chain Barnes & Noble opened a new location on M Street Nov. 6, marking its return to Washington, D.C., after more than a decade. Abby Bennsky, one of the store’s managers, said the store ...