Return on investment (ROI) measures how well an investment is performing. Learn how to calculate and interpret the ROI of your current portfolio or a potential investment.

Basic ROI Calculation The math is basic, but the components aren't always easy to figure out. Any solid ROI calculation should measure revenue generated by the marketing campaign, profit margin on the ...

Across all types of investments, ROI is more common than IRR, largely because IRR is more confusing and difficult to calculate. Return on investment (ROI) and internal rate of return (IRR ...

Once again, a basic ROI calculation can demonstrate how investing in additional marketing touchpoints prior to handing leads off to Sales can generate significant returns from increased revenues. The ...

ROI tends to be more common, in part because it is easier to calculate. But IRR is also useful, especially when assessing ...