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Why is Baccarat Rouge 540 so famous? Rihanna complimenting me on a fragrance is surely a moment I’ll never forget; and part of the reason I’ll keep a bottle of this in rotation forever.

It is, ultimately, a fragrance of saffron, amberwood and cedar that is a little bit woody, a little bit sweet, a little bit spicy, a little bit floral and totally distinct. To celebrate the new era of ...