The big question is: How is this small hardware going to have a big effect on the future of in-store experiences? Shining a light Beacons will add contextualization to the overall shopping ...

Sephora is freshening up its commitment to being a leader in digital beauty retail with mobile tactics playing a key role, including the introduction of in-store beacons to send birthday alerts ...

Margot Kingon operates Second Wave, an arts-and-crafts supply thrift store in Beacon that she opened in November in the KuBe ...

Zatarain?s is leveraging inMarket?s Mobile to Mortar beacon platform, which launched in January, to drive shoppers to its products when they are inside a store. The retailer-agnostic network initially ...

s beacons over two six-week periods ... In Britain, the brand provided wireless charging for consumers in an attempt to ramp up in-store traffic (see story). Meanwhile, in the United States, ...