From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Viral self-care trends drive Black Americans to spend $9.4 billion annually on beauty products while facing economic disparities.

Estée Lauder Companies and Unilever are among the beauty players tapping into the format’s creative powers, but are consumers ...

Skincare brand The Ordinary went viral over the weekend by selling "ordinarily priced eggs" in collaboration with MSCHF.

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The Ordinary’s co-founder and chief brand officer Nicola Kilner talks to CR about the brand’s mission to rid the beauty realm ...

The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms.

Vegamour has tapped a K18 alum; TikTok-viral BelliWelli is bolstering sales efforts with a new appointment, and other executive shifts in beauty.

To help beauty and fashion brands understand today’s consumer sentiments around SMS, loyalty and how to overcome e-commerce window shopping, Listrak, the retail person-first marketing platform which ...