Those who understand the benefits of influencer marketing and invest their resources now will increase their share of voice, which will have a positive impact on their market share in the long run.

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at Businessolver. When speaking to HR peers and clients lately, I’ve noticed ...

Let's begin with why you need to define your market in terms of benefits. There is a tendency for people in marketing is to focus on a product or service they can see—and therefore to think of that ...

Effective market research will allow a business to find out the needs and wants of custmoers in the identified market segments it has chosen to target. This means that the product or service can ...