Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

In the best software you’ll then be able to detail the color palette, apply the logo to different design assets, and ready your files for print, web, and beyond.

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond. Trend One: Vivid Colors ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Go over the meaning of each color and apply the psychology of color to your website design and logo. Make sure the colors you select are in line with your marketing strategy.

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools ...