Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO ...
BIC introduces Aussies to the EasyRinse Razor in new ‘Before and After’ campaign via The Reactor
BIC is excited to introduce the EasyRinse Razor, an innovative new product designed to offer a faster, smoother, and cleaner ...
Bic said its sales continued to increase in 2024, helped by growing demand for razors more than offsetting a decline in customer interest in lighters. The Paris-listed maker of ballpoint pens ...
Independent media consultancy Media Words has unveiled a new campaign for BIC Australia, with creative developed by The Reactor, promoting the EasyRinse razor. The out-of-home and digital campaign ...
(By mediocre comparison, the disposable 3-bladed Bic razor I own weighs just 22 grams total.) The S5 razor is extremely well-balanced, and it feels good in the hand. Real good. (Heck, you could ...
The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely one of the few people in the world to know that.
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