Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO ...

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Bic said its sales continued to increase in 2024, helped by growing demand for razors more than offsetting a decline in customer interest in lighters. The Paris-listed maker of ballpoint pens ...

The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company.

The stock market’s reaction was positive, with BIC maintaining a strong position in the non-refillable lighters and men’s razors markets. BIC’s net sales rose by 4.4% in Q4 2024 at constant currency.

The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely one of the few people in the world to know that.