NEW YORK — In almost every corner of the world, golden arches symbolize something. So does a red bulls-eye. The same is true for a half-eaten apple. Ditto for the well-known swoosh.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Here are a few affordable, quick, and easy ways your marketing department can celebrate African-American culture, while not alienating this group. 1. Show the face behind the logo.

In my case, my logo is both simple and self-explanatory: It is an all-black trio of wine bottles, the silhouettes of which stand above the name of my business. My logo is straightforward, which is ...

Kyrie Irving is right. It's time for the NBA to change its logo from Jerry West to a Black player, although it shouldn't necessarily be Kobe Bryant.

Of the 100 most downloaded iPhone apps in the United States last week, according to Sensor Tower, nine have black-and-white logos, including e-commerce company Shein, Meta’s Threads and ChatGPT.

But here’s the twist: That bumper is mostly a re-creation, made to look like it was dug up from the archives. The logo is real, but Showtime never had a jingle like that — “Black Monday ...