Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

Adidas launches digital products on Roblox The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform. Published Dec. 11, 2023 ...

Fashion brands with their own thriving Web3 communities are now deepening their presence in the world of gaming. Latest into the zone is adidas.

Manchester United’s adidas away kit for the 2024/25 campaign officially came out earlier today, although fans on Roblox may have spotted it before the 09:00 BST launch. That is because our brand ...

Adidas joins a growing list of brands extending their reach to Roblox players, including Walmart, PacSun and Claire’s. “Self-expression, creativity, and user experience are at the heart of this of ...