accounting for 53% of the total best-performing brand logos in the world. Blue, in particular, is often used for social media apps and is used by 30% of the best-performing tech companies.

True Blue and Spark Yellow, was updated to “keep the brand fresh.” However, many couldn’t see any difference between the old and new looks. “Walmart just unveiled their new logo.

Psychologist Giulia explains that the choice of "attention-grabbing" red in the Home Bargains logo helps to convey "urgency," while she notes that blue ... for brands like B&Q, which target ...