Truist, the merged name of BB&T and SunTrust, unveiled its logo Monday, soon to be plastered on bank branches ... “Truist purple.” “You take the BB&T burgundy and the SunTrust blue and ...

unveiled its logo on Monday, and purple is the defining color. The color is a mix of heritage BB&T burgundy and SunTrust blue. It was created with the help of “human behavior experts” as bold ...

Truist Financial Corp. has unveiled a purple color scheme and a new logo for ... said what the bank calls "Truist purple ... is the combination of BB&T burgundy and SunTrust blue.

Truist Purple, the defining color of the new brand, is the combination of heritage BB&T burgundy and SunTrust blue, they said ... world of today expects," the bank explained.

The new corporate logo is in a modern, no-caps font and --unusually for an insurance company -- is purple. Financial institutions generally choose dark colors such as blue for their logos because ...