Examples of Book Advertising. Today's authors are expected to play a major role in the marketing of their books. This is especially true if they're self-publishing or their work is being released ...

Writing a great book is only half the battle, without strategic promotion, even award-worthy stories get lost in the noise. While social media helps, the best book marketing companies provide the ...

When it comes to selling books, Heather Fain, marketing director for the publisher Little, Brown and Co., said there is one surefire weapon -- and it's not brand new or high-tech.