Credit: DeiMosz/Shutterstock. In this four-quadrant BCG matrix template, market share is shown on the horizontal line (low left, high right) and growth rate is found along the vertical line (low ...

The BCG growth share matrix is a heuristic approach or mental shortcut developed by the Boston Consulting Group. It’s used to classify a firm’s project outlooks.

Bruce Henderson, the founding father of the Boston Consulting Group, added the matrix in 1970. ... The high and low points on each axis create four quadrants that are: ...

Named for the Boston Consulting Group who created it, the BCG matrix is a simple tool to assess a company's position in terms of its product range. It is designed to help you think about your ...

It's also a reference to one of the four quadrants in the BCG Matrix, a business unit organization method. Cash Cow Examples A cash cow is a company or business unit in a mature slow-growth industry.