The following excerpt is from Brad Flowers’s The Naming Book. Buy it now ...

Brainstorming cannot be fabricated; it has to occur organically. The key ingredients—as demonstrated in my example above—include three elements: shared goals, open exchanges and executive support.

Examples of Brainstorming Exercises Around Employee Satisfaction. Learn to conduct brainstorming sessions at your company. This leadership skill can help you learn how to increase employee ...

For example, our Dublin team can build on Manila’s ideas while Austin sleeps, giving concepts a critical 24-hour incubation cycle. Gone are the fleeting whiteboard scribbles.

One of the best ways to generate lists of possible names is to assign them to categories that you can narrow down later. Sorting by category ensures you’ll have some diversity in name types and ...