At the same time, brand marketing has evolved. It’s no longer confined to big TV budgets or spray-and-pray billboards. Founders today have access to ...

Sustainably-driven organizations have a valuable opportunity to reflect their commitment to the Earth through their digital identities. Adopting domain names like .eco and .green is more than a ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Unlike B2C, which thrives on broad engagement, B2B communities should focus on thought leadership, peer networking and ...

Brand building has to be paramount and the upshot is, in order to survive in a mobile, digital and social era, it can no longer be about short-term conversions and sales only, as longer-term brand ...

When done right, brand building creates meaningful impact—instilling pride in the firm and motivating lawyers to engage more deeply with prospects and clients. Success comes not from reciting ...

To build a brand that lasts, organizations and their teams must learn to navigate changing tastes while staying flexible enough to evolve with your audience.

Students could visit a supermarket, or a supermarket’s shopping website, and look for examples where own brand products are competing with branded products. They could keep a record of which ...

Industry experts emphasized why startups need to think seriously about building a brand and how it will play a crucial role ...

One example that stands out in ... real human connections will struggle to build lasting loyalty. More than 70% of consumers say they prefer brands that align with their values.

Students could visit a supermarket, or a supermarket’s shopping website, and look for examples where own brand products are competing with branded products. They could keep a record of which ...