It's an easy way to spot a rookie. How you begin the process of building brand equity starts all the way back with your logo design and what you want your call sign to symbolize. You'll need to ...

Could visual design characteristics influence consumers ... with greater financial brand valuation and customer-based brand equity than unstructured perceptions. The opposite is true for ...

By focusing on service design and user experience, these brands identify opportunities to enhance value and strengthen brand equity. Digital experiences aren't fleeting moments confined to the ...

Many risk blending into an indistinguishable blur that lacks emotional resonance and does little in the way of building brand equity for the ... brand design at R/GA says: “Branding’s role ...

without losing its brand equity. The design agency worked alongside The Hartford’s agency of record, Solve, on further communications. Front and center of the new identity is the redrawn stag.