Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine ...

In recent years, a brand's core is no longer just about logo or ad campaigns. Instead, it's critically defined by all its ...

Ahikoza by Brahm, an Indian brand, gains attention after Lauren Sanchez carries its clutch. The brand focuses on subtle designs and craftsmanship. Namrata Karad founded Ahikoza nine years ago. Other ...

Branding In India: In 2025, Indian branding faces a crisis of diluted distinction due to easily accessible design tools. To break through, brands must strategically orient towards cultural ...

A brand is created through design, packaging, and advertising elements that distinguish the product from its competitors. The product contributes to the company's brand equity .

As HR leaders, that should make us ask how we are leveraging this in our organisations.Of course, reward is a powerful ...

The design agency worked alongside The Hartford’s agency of record, Solve, on further communications. The Hartford Front and center of the new identity is the redrawn stag.

Photo credit: Crap eyewear. Augustus Cook, head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated ...

Finally, for brands perceived as more utilitarian, structured perceptions are associated with greater financial brand valuation and customer-based brand equity than unstructured perceptions.

A new makeup brand is best promoted by beauty influencers, while an up-and-coming game design company would ideally be showcased by Twitch streamers. This model creates a win-win-win scenario.

Eurovision 2025 has revealed its branding ahead of the competition taking place in Basel, Switzerland in May. The identity, created by the design wing of Wieden+Kennedy London, nods to the host nation ...