To translate our brand thoughtfully for our digital communications, we’ve created web-specific values for our color palette using the HEX and RGB variations listed below. They have been optimized for ...

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

Follow these guidelines for balancing UB Blue, negative space and the rest of our palette. Although we have a secondary ... and applying the “squint test” to the brand as a whole, the balance of color ...

The strength of the Northwestern Engineering palette is its consistency. Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as ...

Accent colors can be used in addition to the primary color for multi-faceted projects or publications. When using colors in digital application, be mindful of accessible color combinations. Brandeis’ ...

color palette, typography, and graphic elements. The images below serve as inspiration*; contractors/vendors should work directly with their Facilities project manager. *Athletics and Feinberg School ...

web font and color palette. It’s important to follow the requirements exactly as outlined because the university has tested the web elements to ensure content is easily readable for all audiences.

Please note: Some colors are adjusted from the brand guidelines for accessibility and universal design. These adjusted colors are intended only for use on the website. Each major section of the site ...

The strength of the Northwestern Engineering palette is its consistency. Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as ...