Jean-Noël Kapferer of HEC Paris represented brand identity as a hexagonal prism, with each side representing essential elements of a brand.

The name you choose for your brand plays a big part in whether your audience gives you the time of day.

The secret is to balance momentum with meaning. Every beauty founder dreams of accomplishing what Rhode just achieved: a ...

Tottenham announced they had “remastered” their brand identity. For anyone left confused by that phrase, don’t worry, you were not alone ...

A brand is a unique identity for a product and service that is created to distinguish it from its competitors. Learn why creating a brand is critical to successful marketing.

Oklahoma State Bank, a community bank serving customers across central Oklahoma, announces an organization wide rebrand to Prism Bank OKLAHOMA CITY, Sept. 18, 2023 /PRNewswire/ -- Oklahoma State ...

The new identity has been about a year in the making, and Order took on the task with evident humility, making a point to leave certain parts of Herman Miller’s brand identity untouched.

Launching our Deepfake and Synthetic Identity Prism Report at Identiverse underscores the critical importance of industry collaboration in the fight against AI-powered identity fraud.” ...

Carrier is unveiling a reimagined brand identity that embodies its strategic direction and signals evolution — modernizing how the brand looks, sounds and connects with the world.

ColorBar updates visual identity and launches new campaign to highlight individuality, emotion, and diversity through a global lens ...