New Balance has a new global ambassador in global superstar Rosalía.

Releasing this summer, the 204L blends Y2K aesthetics with retro minimalism. The result is a sneaker showcasing the best of ...

Name: New Balance 2010 “Linen” Colorway: Linen/Desert Clay SKU: U2010SGR MSRP: $160 USD Release Date: July 23, 2025 Where to ...

In the latest “chapter” posted Wednesday morning, July 9, New Balance revealed the trench-coated woman to be Spanish pop singer Rosalía; the serialized social campaign, known ...

Now that the Spanish superstar is an official brand ambassador, her first task is to star in the athletic brand's film noir-style ads.

The New Balance Allerdale, meanwhile, is equally inspired by the past. But it charts its own course as a refined walking shoe inspired by the Flimby factory behind New Balance’s Made in UK sub-brand.

The sports and gaming words collide with New Balance's latest ambassador signing as EA Sports FC star SV2 becomes the brand's first gamer, joining a diverse roster of global icons in basketball ...

Style Exclusive: Why This Ultra-Rare New Balance Sneaker Only Drops Once Every Five Years Back in the 1990s, the New Balance 1300JP helped invent retro sneaker culture as we know it today.

The adoption of a multi-brand strategy in banking offers a dynamic approach to meeting diverse customer preferences.

First Look at the New Balance 2010: Introducing another ABZORB-backed runner from the American sportswear brand.

I tested best-sellers from two brands, Hoka Bondi 9 and New Balance Fresh Foam X 1080 v14, to determine which one was most comfortable for walking.