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How this viral fragrance-dupes brand from Target took over PerfumeTokperfume TikTokers also advise viewers on lower-cost dupes for their favorite perfumes. One Target-exclusive brand, Fine’ry (a portmanteau of fine fragrance and perfumery) seems to be making many ...
Fragrance is on the rise — both on and offline. According to Traackr, Jenner’s Cosmic Eau de Parfum, $60, propelled Kylie Cosmetics to the number-four rank by brand vitality score this year ...
I cover travel trends and wellness and family travel. In the saturated market of high-end beauty, luxury fragrance brands abound. Few, however, have a story that’s as compelling as MEMO Paris.
Fragrance samples spilling out of fashion magazines and bottles clouding up department stores have long sought to lure consumers sniffing out a signature scent. But perfume layering, a trend that has ...
Luxury Brand Licensing: 5 Keys to Success Revealed In Critical Look At Tiffany-Coty's Fragrance Deal
No matter the brand, it always comes down to what the competition is doing and how do you find the white space,” Mayer explains. For Tiffany, perfume is white space in its portfolio, having ...
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