That’s why it is important to be strategic about positioning and make sure your brand appeals to the right audience. But how exactly do you position a brand? Where do you start? Let me try to ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

Home builders Wattle Court has launched a new brand identity and positioning, developed via independent growth agency Claxon and creative agency partner Embark. This is the first work to market ...