Otherwise, your purpose is just vacuous. It’s fluff. Meanwhile, other brands are sought out just to do a job. Other than being socially responsible about deforestation, for example, I don’t care about ...

The most successful partnerships happen when both sides are fully invested, not just in the campaign, but in the cause itself ...

But in 2021, the higher-purpose brand landscape was upended ... Brands in delivery services and supply chain management, for example, have suddenly gone from being considered "behind the scenes" ...

Details a method for assessment – The Power Purpose Index (PPI) – for a brand’s purpose by assessing consumer sentiment against a specific criterion that analyzed consumers perceptions of a company’s ...