When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can ...

The power of purpose to energize a brand’s consumers, ignite passion in its employees and drive growth that impresses investors has never been clearer. I asked a selection of some of the leading ...

Many brands have already hit the nail on the head with their branding artwork. Here are some great examples of putting illustrative graphics to picture-perfect use.

And there’s no better example than brand purpose. Many planners are so desperate for its ethical angle to be true that they don’t ask whether the evidence is robust.

Introducing the Purpose Power Index, the world's first empirical study of purpose-based brands with 17,500 responses. Inc. Power Partner Awards Super Early-Rate Deadline This Friday, May 30! Apply Now ...

There are countless other examples of purpose-driven brands taking similar action throughout the COVID-19 crisis. In response to the pandemic, ...

Faced with examples like these (as with Pepsi, Dove, McDonald’s and Heineken two years ago), the response of many brand purpose advocates is to double down. Rather than seeing these as evidence of the ...

The Problem With Brand Purpose. ... It's so malleable that it can be adapted to fit most brands. A few examples demonstrate this. Below are the ideals defined by Stengel for three of his brands: ...

Meg Prejzner is the CEO and Founder of Hackett Brand Consulting, a brand marketing consultancy. Her team helps build purpose-driven brands and grow brands with strategic marketing support. Hackett ...

Patagonia is an obvious example of Purpose Marketing. Their new mission statement is “In business to save the planet”. Founded in 1973, the company has pledged one per cent of sales since 1984 ...