Brand Management - As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are ...

Muji’s Anti-Branding Strategy, In 15 Images “While brands around the world strive to create ads that make people want a certain product, Muji sends out a message of emptiness.” BY Eillie ...

Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that ...

Branding Strategies to Improve Image or Sales. Branding gives potential customers a glimpse into a company before a transaction is ever completed, so it's important for businesses to develop ...

Professionals who want to establish themselves as credible, reliable experts must first develop a strong personal brand. As with a corporate brand, starting your personal branding strategy ...

When it comes to selecting a brand strategy for your startup, there are plenty of options to choose from. Branding expert Zaheer Dodhia says it's key to pinpoint your audience and company values ...

But according to the Detroit Free Press, brand CEO Chris Feuell is not bothered, and neither is her boss, recently appointed Stellantis CEO Antonio Filosa.

Brand strategist Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book: Forging an Ironclad Brand: A Leader's Guide. Read more and listen in.

Altice Unveils Unified Global Brand, Strategy The telecom giant previously acquired U.S. cable operators Cablevision and Suddenlink and also owns the likes of SFR in France.

Starbucks’s Free Refill Policy Is a Genius Brand-Building Strategy — Even Though Very Few Know of It The simple solution to what could otherwise be a costly problem.

The "One Brand" strategy: Extends the global equity and iconic appeal of original Coca-Cola across the trademark, uniting the Coca-Cola family under the world's No. 1 beverage brand.