Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. The post Brand trust is the most valuable asset your company owns ...

If the effects are negative, the tangible or intangible value is also negative. For example, if consumers prefer a generic product over a branded one, the brand is said to have negative brand equity.

But finding the right influencers whose content aligns with your brand's mission and values can be a challenge. Influencers also need to be reliable, professional and genuinely interested in ...