For more on the Walmart refresh, see our piece on designers' reactions to it. To feast your eyes on more brilliant illustration, see the winners of the 2024 Brand Impact Awards, which include JKR.

“The tone is relatable, approachable and representative of the millions of customers that show with Walmart, whether conveyed through its brand voice, illustrations or photography,” the press ...

The tone is relatable, approachable and representative of the millions of customers that shop with Walmart, whether conveyed through its brand voice, illustrations or photography. "Walmart aims to ...

Building a consistent voice will bring authenticity to your brand and loyalty from your ... We explore different visual approaches (photography, illustration, design, crafts, etc.) ...

We live in an era where digital communication prevails, and messages must be read and understood almost immediately.  Emojis play a large part in this, and are being used more and more often — in fact ...

Defining your brand’s voice isn’t just about written communication; that same tone and style should carry through to recorded vocals. You want the voice (or voices) behind your brand to ...

Now, I'm zeroing in on the risks associated with the content produced by GenAI tools—notably in the martech stack for illustration ... may be rewriting their brand voice—or worse, putting ...

It’s who you are. It’s also why customers will choose you over others. Find your brand’s voice and make sure it’s loud enough for everyone to hear,” says Seth Besse, CEO of Undivided.

Having a unique brand voice helps your company stand out from the competition and connect with your audience. But when many people write for you, keeping that voice consistent across all content can ...