Marketing8mon
Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It
Does the promotional arm of a serious news organization sound glib, flighty, and uninformed? Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company ...
Marketing1y
Four Steps to Get Your Team Writing in Your Brand's Voice
Having a unique brand voice helps your company stand out from the competition and connect with your audience. But when many people write for you, keeping that voice consistent across all content can ...
Harvard Business School8y
The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.