Being able to distinguish between the two concepts, and investing in both, could be the key to sustainable business growth ...

Bringing together expert voices and employee ambassadors can be an effective way to build a consistent and authentic brand presence.

The impact on brand buzz and brand equity is even greater for digital leadership departures, according to academics from ...

Landmark collaboration blends Wall Street visibility with motorsports muscle, targeting investors, consumers, and fans nationwide.

From discussions around reclassifying brand as a tangible asset to Nike’s brand value dropping by $20bn, it’s been a busy ...