Bridgestone founder Shojiro Ishibashi turned his passion for golf into commercial success when the company first began manufacturing golf balls in 1935 and then golf clubs in 1972. Leveraging ...

Bridgestone’s new e12 Contact golf balls, however, have dimples designed to improve performance at impact, not just as the ball is in the air. By creating a raised portion on the interior of ...

What you need to know: The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of ...