Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced Wednesday.

Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on April 9. Barbie has been a a pop culture icon since her 1959 debut as a doll, and her presence in kids play has only grown with every new career, friend, house, show, and film.

The Barbie Signature LeBron James Kenbassadors Doll launches April 14 and will be available to shop from the Mattel website and at major retailers like Target and Walmart. In the meantime, you can shop other celebrity Barbies now on the list below.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll, as part of the Kenbassador program.

NBA superstar LeBron James is the first professional athlete to be immortalized as a Ken doll by toy company Mattel. The LeBron James Kenbassador doll, produced in partnership with the LeBron James Family Foundation,

LeBron James serves as the inspiration for Barbie’s first installment of the brand’s Kenbassador series, featuring a range of inspiring figures who’ve left an indelible impact on the culture. The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026.