Both Fenty Beauty and ILIA Beauty recently introduced formulas joining the list of brands featuring the soon-to-be-in-demand ...

So when we heard Ilia was launching a new version of their iconic Limitless Mascara in brown (ICYMI brown mascaras are having ...

If you click on links we provide, we may receive compensation. Hint: It’s all about the color Alyssa Grabinski is a senior shopping writer for PEOPLE. She’s an expert at finding affordable ...

The key to a sultry yet subtle makeup look? Brown eyeliner — a trend that's just been embraced by Hailey Bieber.