W. K. Buckley Ltd., maker of the Buckley's Mixture cough medicine the company proudly admits "tastes awful", has been sold to pharmaceutical giant Novartis, CBC Business News has learned.

Buckley’s point of differentiation is its bad taste with the slogan “It tastes awful. And it works.” The cough syrup is both sugar- and alcohol-free and includes camphor, Canadian fir balsam ...

in a competition sponsored by the self-titled "awful tasting" Buckley's Cough and Congestion Mixtures ... He said most people thought the syrup lived up to its claim, comparing the taste to ...

But while Listerine's exploding mouth ads are impressive, they're nothing compared with the bad taste advertising onslaught of Buckley's cough syrup, a notoriously foul tasting brew that has ...

Buckley's Cough & Chest Congestion with the DIN 02289164 ... Buckley's Jack and Jill children's syrup is not part of the recall. The company says it uses a different seal.

Health Canada says the makers of Buckley’s cough syrup products have issued a voluntary recall from stores across Canada. The government agency says certain products have a defective circular ...

Before the campaign began, the brand toiled in relative obscurity - "like ninth or 10th" Mr. Buckley says - and by 1992 it was the No. 1 selling cough syrup in Canada. It held on to that spot ...

Within a year of the deadly Spanish flu pandemic hitting Toronto in 1918, local pharmacist William Knapp Buckley had responded to customers’ requests for a stronger cough suppressant by making his own ...

Dextromethorphan This cough suppressant acts on the brain ... phlegm and mucus from your bronchial passages. Carrageenan Buckley's calls this seaweed extract a "viscosity-suspending agent ...

One year before, his father, William Knapp Buckley, founded W.K. Buckley Ltd. to sell his cough syrup. W.K. put his face on early print ads promising a money-back guarantee to mothers who ...