A square background was introduced to better frame ... The tri-shield meant that Buick's logo was no longer as directly based on its founder's ancestral heritage, although the three primary ...

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it ...

Buick is in the midst of several big changes, from a transition to all-electric powertrains, to new vehicle styling, to a totally new brand identity. Part of the brand overhaul is a new logo ...

In the automotive world, it seemed Buick would follow that latter ... tradition of using a single color to draw a logo against a white background, it's tough to say exactly what the updated ...

Buick’s logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look ...

Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning models in 2023. With a new horizontal alignment and removal of the circular outer ring, it's the ...

Buick is getting a new look. The mid-luxury brand has unveiled the updated 2024 Encore GX subcompact SUV, which is the first model to feature its redesigned logo. The new badge replaces the ...

When reached for comment, a spokesperson told Newsweek that "Buick has no announcement to make in relation to speculative reports regarding a logo change." That's not a surprise as automakers ...

The facelifted SUV is expected to debut sometime in 2023 featuring Buick’s new logo and incorporating the brand’s latest design language that was introduced in the Wildcat EV concept.

That is what happened here? Right? No, the new logo itself, the design, was pushed forward largely by accident, shocking even the Buick team. See All 14 Photos You see, when sketching new models ...