We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

When transitioning from a nonprofit executive to an entrepreneur, I realized one key truth: a killer value proposition can make or break your business. It’s not about fancy words or complicated ...

A value proposition is a statement or promise you make that attempts to position your brand as worthy of being noticed and purchased from. Basically, a value proposition helps your customer answer the ...

Gerry Spitzer of Questar Capital Partners shares his perspective of building a business at Merrill and, more recently, UBS, ...

The BOT model (Build, Operate, Transfer) model is offering an evolving value proposition for companies who are looking for the opportunity to build their own teams from Mexico’s diverse and mature ...