Lamborghini unveils new logo for the first time since 1998. Changes include a broader typeface, updated colors, and in some places, the bull existing ... a century down the line, Sant'Agata ...

Lamborghini has finally renewed its historic Raging Bull logo. It is the first time in 20 years. Automakers have been trying to simplify logos that they had complicated in order to draw attention.

This investment made him one of Italy's richest men, which allowed him to follow his passion, and, in 1963, he opened Automobili Lamborghini with a bull as the company's new logo. Ferruccio had ...