Burberry has launched a new retail store in Shenzhen ... It also houses product information, bookings and virtual tours of the store, features that aren’t revolutionary and could easily be found in a ...

Comparable-store sales slipped 4% ... It might be easy to forget things like Burberry’s virtual scarf try-on experience,” but seeing the star power Burberry brought forward, like the Christies ...

virtual scarf try-on experience. The aim is to encourage customers to rediscover Burberry's signature check scarves in more than 50 colors, online, in-store, as well as on their own mobile devices.